What is content marketing? What’s a good strategy? In this month’s roundup, we look at the best content marketing tips from 8 blogs. In case you aren’t aware, content marketing is the concept of producing content that your audience can consume for free. It’s content they are likely to share and others discover all across the web. It’s a crucial strategy in getting your business to show up in search results. The idea is that with every piece of content you are building trust, building brand recognition, growing your audience, and setting yourself up to monetize the audience with your products and services at some point. While it is a long-term, involved strategy, it pays dividends into the future because each piece of content is a fishing line in the water to reel in your prospects. Even where we recommend having a PPC strategy in place, the single greatest long-term asset to your digital marketing strategy is in content marketing. Note: At the bottom of this post we’ve included a video. The 5 C’s of Effective Content Marketing by Ben Plomion @ Convince & Convert Calibrate Create Curate Circulate Convert 5 Essential Tips for a Successful Content Marketing Strategy by Digital Marketing Institute Understand the Content Marketing (Sales) Funnel View Your Content as Data Make a Plan Repurpose Establish Specific Direction for Your Content 13 Best Content Marketing Tips by Dan Shewan @ WordStream Start Content Remarketing Answer Complex Questions with Your Content Constantly Hone Your Writing Skills Don’t Copy
Free + Instant
Receive an instant, free report of your website’s SEO status, including page speed, mobile responsiveness, and recommendations.