Find yourself with more time on your hands during COVID-19? ⏳ Now may be your best chance to audit your website & internet marketing efforts. Marketing online has changed so much the past 5 years – even this year considering voice search! 🗣Here are 20 digital marketing strategies to consider during your Are you leveraging these digital marketing Strategies? Organic search (still the highest converting leads!) Google Paid Search ads (otherwise known as PPC) Bing Paid Search ads Facebook/Instagram ads YouTube ads LinkedIn ads Twitter ads Retargeting ads across all of the above (viewers are 10X more likely to buy from a follow-up ad) Distraction-free checkouts with one-click order bumps & upsells (increase your average order size by 20%) Abandoned cart emails, SMS, &/or Messenger notifications with automated, single-use coupons Influencer marketing Automated email campaigns (still an effective strategy, and the cheapest) Automated SMS campaigns (experience 90% open rates) Automated Messenger bots (experience 80% open rates) Automated chatbots on your website Automated ringless voicemail campaigns (experience 100% open rates + use our referral code for 100 free credits: 55904f100) Automated, “handwritten” direct-mail print advertising (here’s our preferred vendor!) Automated cross-channel posting to social media (we use ContentStudio for ourselves and our customers) Voice search readiness (50% of local business searches are now voice-based search) Mobile-optimized website (67% of all internet traffic is mobile) Critical metrics to consider for your Internet Marketing Efforts: How much does it cost you to acquire a new customer currently (CPA)? 💲 What is your average
In this post, we provide a summary of the Top 10 Proven Strategies for Internet Marketing in 2020. Many organizations hire an administrative assistant in hopes that in addition to handling paperwork and phone calls, he/she will also be able to handle the online marketing efforts. When you see the following list, you’ll probably agree as to why that’s a recipe for frustration and failure. Other organizations may have a dedicated marketing director, but he/she has to consider all the options for marketing the company online and explain to the entire staff which strategies to employ and why. 1. Daily Social Media Posts Social media took the business marketing industry by storm a couple of decades ago. It was such a profound addition to a brand’s normal marketing options because it came with so much more social interaction. For the first time in history, companies could publish content that reached the masses and received immediate feedback such as likes, comments, and shares. Try that with a TV or newspaper ad. Thus, social media marketing was born with the advent of online social networks. Tip: We recommend coming up with a social media content rhythm so that not all your posts are the same type of content: e.g., education, inspiration, offer, repeat – or words, image, video, repeat. Strategy: publish Brand-engaging content to social networks Pros: It’s free to use for organic posts There’s an endless array of social networks to use If your content is relevant, users engage and share
Making an impact on the internet with your website requires not only making it look outstanding. A successful website also needs its target audience. You may have some already but how do you make sure they retain or return? This is when we need remarketing. Let it be our advertising goal is to reach our target audience. Aside from that, let us not also lose our sight to those who have moved away from our website. How do we do that? We will look for best and effective retargeting ads insight to help us re-establish our business to our lost followers and visitors. We have saved you time and money because we gathered all the best tips for you. 13 Advanced Retargeting Tips To Take Your ROI To The Next Level by Ehud Basis @outbrain Retarget readers of amplified earned media Retarget by your Google paid and organic search results Retarget the people who spend more time on your site Retarget by the number of visits to a specific page within a certain period of time Retarget those who leave the checkout page with a coupon Retarget by custom audience lists Cap your retargeting frequency and exclude people by IP Bid less on homepages and non-converting page visitors Retarget with a story by number of days Retarget to converted customers for onboarding and upselling Retarget with content that solves problems Retarget by the duration of a customer’s subscription Retarget to general users’ interests with the right messaging 7 Super-Creative, Crazy-Effective
This is the first in our roundup series where we list the best PPC strategy tips for the month, covering Pay Per Click search and display ads in (mainly) Google AdWords (but also applies to Bing Ads). We found the roundup exercise to be great for improving our own expertise and we’ve highlighted the standout tips for each article below. Note: We’ve included a video at the bottom of this post. 7 Insider Tips You Can Use To Generate More PPC Landing Page Traffic by Jacob Baadsgaard @ Instapage Optimize for mobile Retargeting Start with social, sell with search Bid on your competitor’s branded terms Use in-market audiences Gmail sponsored promotions Don’t pay for ads that aren’t producing 8 Best Paid Search And PPC Practices by DevriX Set PPC goals Personalize your ads Single keyword Ad Groups (SKAG) Target bottom-of-the-funnel keywords Tell Google what’s negative Retarget for long-tail keywords Use the Lookalike feature Optimize your landing pages for different audiences PPC Geotargeting Best Practices Guide by Ilya Cherepakhin @ SEJ Avoid unnecessary hyper-targeting Split your campaign by time zones Group similarly performing markets Target strategically important markets separately from the rest Set up a scalable naming convention Don’t forget negative locations Choose the right targeting method Don’t set & forget 5 PPC Strategies To Test In 2019 by Michelle Morgan @ WordStream Test a new channel Map conversion actions Segment retargeting lists by date ranges Leverage audiences in campaigns Test automating a portion of your account 13 PPC Strategies To
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