Roundup: Best Content Marketing Tips.

What is content marketing? What’s a good strategy? In this month’s roundup, we look at the best content marketing tips from 8 blogs.

In case you aren’t aware, content marketing is the concept of producing content that your audience can consume for free. It’s content they are likely to share and others discover all across the web. It’s a crucial strategy in getting your business to show up in search results. The idea is that with every piece of content you are building trust, building brand recognition, growing your audience, and setting yourself up to monetize the audience with your products and services at some point. While it is a long-term, involved strategy, it pays dividends into the future because each piece of content is a fishing line in the water to reel in your prospects. Even where we recommend having a PPC strategy in place, the single greatest long-term asset to your digital marketing strategy is in content marketing.

Note: At the bottom of this post we’ve included a video.

The 5 C’s of Effective Content Marketing

by Ben Plomion @ Convince & Convert

1. Calibrate
2. Create
3. Curate
4. Circulate
5. Convert

5 Essential Tips for a Successful Content Marketing Strategy

by Digital Marketing Institute

1. Understand the Content Marketing (Sales) Funnel
2. View Your Content as Data
3. Make a Plan
4. Repurpose
5. Establish Specific Direction for Your Content

13 Best Content Marketing Tips

by Dan Shewan @ WordStream

1. Start Content Remarketing
2. Answer Complex Questions with Your Content
3. Constantly Hone Your Writing Skills
4. Don’t Copy Other Corporate Blogs – Look to the Indie Superstars Instead
5. Ensure Your Content Reflects Your Brand’s Voice
6. Back Up Your Arguments with Data
7. Go After Specific Keywords with Your Content
8. Be Bold and Speak Your Mind (Especially When Others Don’t Dare)
9. Accept That Not All Content HAS to Tell a Story
10. Reuse Your Best Headlines in PPC Ads
11. Repurpose Your Content
12. Evaluate the Success of Your Content with Data
13. Only Publish Your Very Best Material – and Be Consistent

5 Tips on How to Be Effective at Content Marketing

by Venchito Tampon @ Jeff Bullas

1. Identify and understand your targeted audience
2. Be eager to experiment and produce actual data
3. Replicate content strategies from other niches
4. Understand other aspects of online marketing
5. Learn from the best content marketing experts

8 Quick Tips for Creating a Successful Content Marketing Plan

by Martin Jones @ Cox BLUE

1. Have a Dedicated Content Manager
2. Research, Research, Research
3. Create an Editorial Calendar
4. Plan Content for Various Channels and Formats
5. Collaborate when Brainstorming Ideas
6. Delegate Tasks and Hold Team Members Accountable
7. Set Performance Metrics Ahead of Time
8. Be Ready for Turbulence

Seven tips to improve your strategy

by Tereza Litsa @ Search Engine Watch

1. Get the basics right
2. Improve your distribution tactics
3. Focus on your best performing channel
4. Narrow down your audience
5. Don’t just create content for the sake of it
6. Allow time and budget for experimentation
7. Put your audience first

15 indispensable content marketing tips

by Graham Charlton @ Econsultancy

1. Define your target audience before you start to produce content
2. Create a style guide
3. Learn to reuse and repurpose content
4. Aim for evergreen content
5. Gap Analysis
6. Make the most of the tools available
7. Learn from others
8. Aim for quality
9. Be original
10. Don’t rely on news
11. Create readable content 
12. Think about SEO
13. It’s not about quantity
14. Don’t be afraid of long-form content
15. Measure and learn

11 Steps to Create a Content Marketing Strategy to Grow Your Business

by Sharon Hurley @ OptinMonster

1. Set Your Mission and Your Goals
2. Establish Your KPIs
3. Know Your Audience
4. Assess Your Current Position
5. Figure Out the Best Content Channels
6. Decide on Content Types
7. Identify and Allocate Resources
8. Create a Content Calendar
9. Create Content
10. Distribute and Market
11. Measure Results

VIDEO: What Does Content Marketing Look Like in 2019

Lastly, here’s a video from Neil Patel on content marketing to round things out.

There you go – a fantastic shortlist of tips for designing your content marketing strategy. Leave some comments or ask a question in the comments below. We’d love to hear from you!