Roundup: Best Design Tips for Creating An About Page.

Best Design Tips For Creating An About Page

Table of Contents

An About Page will tell your customers not just who you are, but also who they are. Engage! Make them feel that you are talking to them not just you talking about yourself or your company. Describe your target audience. Make an interesting article about your story which will include them in your journey. Most customers will definitely get attached and get involved if they feel like you are working or putting up a business because of them. Do not write a typical write up in About Page. They have read a bunch of that. Tell them why you’re different and beneficial. In this article, we will give you best design tips in creating an About Page for your website. You will realize and learn a more effective way in writing your story that will eventually bring your page into a successful journey.

15 of the Best ‘About Us’ & ‘About Me’ Pages and How to Make Your Own

By Lindsay Kolowich @hubspot

  1. Why the “”About Us”” Page Rocks: It tells us a story.
  2. Why the “”About Us”” Page Rocks: It’s human.
  3. Why the “”About Me”” Page Rocks: It’s confident, creative, and easy to skim.
  4. Why the “”About Us”” Page Rocks: It skips the business babble.
  5. Why the “”About Us”” Page Rocks: It’s humble.
  6. Why the “”About Me”” Page Rocks: It’s data-driven.
  7. Why the “”About Us”” Page Rocks: It breaks the mold.
  8. Why the “”About Me”” Page Rocks: It’s multilingual.
  9. Why the About Us Page Rocks: It knows its audience.
  10. Why the “”About Us”” Page Rocks: It tells you what’s most important.
  11. Why the “”About Me”” Page Rocks: It has variety but still aligns with her personal brand.
  12. Why the “”About Us”” Page Rocks: It’s unexpected.
  13. Why the “”About Me”” Page Rocks: It’s funny but professional.
  14. Why the “”About Us”” Page Rocks: It’s lovable and memorable.
  15. Why the “”About Us”” Page Rocks: Its shows, tells, and has a soundtrack.

9 Simple Tips For Making An About Us Page That Works For Your Brand

By Ben Austin @moz

  1. Start by talking about your audience, not yourself
  2. Let your customers do the talking
  3. Include different forms of media
  4. Tell your story
  5. Include your address and contact details
  6. Cut out the jargon
  7. Ask for other peoples’ opinions
  8. Make sure it reflects your company
  9. Test it!

How to Write a Killer “About Us” Page

@susangreenecopywriter

  1. Use facts, not hype.
  2. Seek to inspire trust.
  3. Tell visitors what they want to know.
  4. Specifics are better than bold claims.
  5. Give a peek behind the curtains.
  6. Forge a connection.
  7. Express your values.
  8. List credentials, certifications, awards.
  9. Include a photo of you “in action.”
  10. Be interesting!

How to Design a Great “About Us” Page on Your Website

By Chana Garcia @inc

  1. How to Design a Great “”About Us”” Page: Make the Human Connection
  2. How to Design a Great “”About Us”” Page: Show, Tell, and Brag (A Little)
  3. How to Design a Great “”About Us”” Page: Incorporate Social Media
  4. How to Design a Great “”About Us”” Page: Consider Hiring a Professional

How To Create A Great About Page For Your Website

By Mark Brinker @markbrinker

  1. Call your page “”About””
  2. Lead with your elevator pitch.
  3. Why you’re different.
  4. How did you get here? What’s your story?
  5. Social proof.
  6. Your personal bio (aka ‘fun facts””).
  7. Your headshot.
  8. Your call-to-action.

How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page

By Barry Feldman @orbitmedia

A = Approachable
B = Beneficial
O = Optimized
U = Unique
T = Team

24 Attention-Grabbing Website Homepage Introductions

By David Zheng @crazyegg

  1. Be Concise
  2. Provoke Action
  3. Place Your Headline Prominently
  4. Stay Above the Fold
  5. Use Short, Unique Copy
  6. Communicate Value Immediately
  7. Place Your Call to Action Logically
  8. Include Attention-Grabbing Graphics
  9. Use Plenty of Whitespace
  10. Pique Visitors’ Interest

How to Create An Impactful About Page For Your Website

@quicksprout

  1. What you should aim for
  2. Know thy customer
  3. Start with a strong headline
  4. Be authentic and transparent
  5. Provide a brief but compelling back story
  6. Be clear about your values
  7. Make it memorable
  8. End with a call to action

How do I write a good “about us” page for my website?

By Scott McNulty @quora

  1. What do you do?
  2. Why and how do you do what you do?
  3. What do you believe?
  4. What’s your story?
  5. What do you want the reader to do?

Spotlight »

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