You want to know best practices and techniques for your email drip marketing campaigns? Surely, you definitely found the right article because we compiled all the best tips for you. You just have to bear in mind your primary goal which is to target the right subscribers.
There could be a lot of ways since then but the market and its interests change day by day. You don’t want to be outdated and lose your subscribers. We will show you ideas on how to build perfect email drip marketing campaigns but you also have to consider timing and frequency and there are several things to take note of. Go through this list and get your email drip campaigns ready.
The Basics of Email Drip Marketing Campaigns
@FulcrumTech
- What Is Email Drip Marketing?
- When to Use Drip Email Campaigns
- What Are the Benefits of Using Email Drip Campaigns?
- Examples of Successful Email Drip Campaigns
- Where to Start When Setting Up Email Drip Campaigns
How To Write Absolutely Irresistible Drip Campaign Emails
By Neil Patel @crazyegg
- Understand How Drip Campaigns Fit Into Your Overall Marketing Campaign
- Write Them All In One Session
- Don’t Skimp On Quality
- Use Short Lines
- Short Emails Work Best
- Add A P.S. Or Two To Each Email
- Focus on creating a Personal Tone
- Add Suspense
- Include A Call To Action
- Personalize, But Don’t Over Personalize
- Conclusion
5 Drip Campaigns Every Brand Needs to Have and Why They Matter
By Matt Solar @blog.marketo
- Welcome Campaign
- Retargeting Campaign
- Abandoned Cart Campaign
- Post-Purchase Campaign
- Unsubscribe Campaign
Email Marketing Best Practices for 2019
@sendloop
- Audience
- Single Opt-In vs. Double Opt-In
- Segmentation
- Engagement and Interaction
- Email Design in the Mobile Era
- Frequency and Timing
- Delivery Volume
- Email Delivery Infrastructure
- Making Your Email Marketing Stand Out in 2019
How to Create Email Drip Campaigns to Nurture Leads
By James Scherer @blog.wishpond
Introduction to Lead Nurturing Drip Campaigns
Step 1: Create your Content
Step 2: Create your Emails
Step 3: Create your Landing Page
Step 4: Create your Drip Campaign
Step 5: Execute
2 Bonus Lead-Nurturing Tips that Work for Us:
Wrapping it Up
Email Marketing Best Practices for 2019
By Michal Leszczynski @getresponse
- Use welcome emails to build strong relationships and deliverability
- Send emails at the right time to increase your conversion rate
- Get the frequency right to grow a healthy and engaged list
- Watch your deliverability and avoid the spam folder
- Use a memorable sender name
- Be authentic, seek feedback and ditch the [email protected] address
- Craft and test your email subject lines for higher opens
- Use confirmed opt-in to build a better list
- Use lead magnets to grow your email list faster
- Create engaging content to get more click-throughs
- Test and preview before hitting send
- Design for accessibility
- Focus on the right metrics
- Use a matching preheader
- Inspire action
- Use the thank-you page strategically
- Make your emails skimmable to increase your engagement rates
- Use a professional email marketing tool to avoid the junk folder
- Create a marketing funnel to stay on track to reach your business objectives
- Segment your audience and see the 80/20 rule in action
The Ultimate Guide to Email Marketing
By Christina Perricone @blog.hubspot
- Getting Started with Email Marketing
- Email Marketing Best Practices
- Email Regulations to Follow
- Analyzing Your Email Marketing Results
- Email Marketing for SMBs
- Best Email Marketing Services
Email Marketing Best Practices for Lead Generation
@ducttapemarketing
- Offer an email newsletter with high-value, relevant content.
- Set up triggered emails
- Segment emails according to subscriber behaviors.
- Gate your content.
- Make your emails sharable.
Email Marketing Best Practices: How to Improve (Almost) Every Email
By Mark Macdonald @shopify
- Before-the-open elements that matter
Subject lines that get opened
The best time to send email
Email segmentation - Email content best practices
Crafting body copy that gets read
Incorporating images that add value
Mobile optimization and responsive design
Using effective calls-to action (CTAs) - Measuring email performance
- Tune-up every single marketing email
4 Critical Steps to Make Sense of Your Drip Campaign Data
@fulcrumtech
Step 1: Set a Goal for Your Drip Campaign
Step 2: Determine What Matters Most in Your Drip Campaign
Step 3: Compile Your Email Metrics
Step 4: Optimize Your Drip Campaign with Valuable Email Metrics