Your success in your restaurant website will mostly rely on the visuals. Well, all restaurants would know that. Apart from setting up the best graphics, you have to make sure your photos or imagery are what will make your customers click to order. Consider it like putting up your physical store, make a great presentation and make your customers come back.
From here, your target audience could be everyone, or is everyone. There are a lot of ways and best practices you can follow to get your restaurant stand out. Make it easy for your customer to get on your website, use the best descriptions to make them crave more and many more tips we have for you. We have prepared a list of best tips you can go over and get your restaurant website ready in no time.
By Brent Hartmann @bitcookie
- Understand Why Someone is on your Website
- Pretend the website user is actually visiting a physical space
- Use High-Quality Photography
- Write A clear Message about your food
- Use multiple types of appeal
- Show your human side
- Refine your menu’s usability
- Consider using photos in your menu
- Clearly show your hours and location
- Track your visitor behavior
- Set up social media profiles
- Consider Hiring a professional web design agency
By Tony Hardy @canny-creative
Tip 1: Use a Neutral Background Colour if Possible
Tip 2: Don’t Use a Splash Page
Tip 3: Don’t Use Images If You Don’t Have To
Tip 4: Consider Multiple Devices
Tip 5: PDF Menus? Forget About It!
Tip 6: Don’t Forget About TripAdvisor
Tip 7: Consider Your Choice of Social Networks
Tip 8: Things That Autoplay Are Bad
Tip 9: Get Some Good Quality Photos!
Tip 10: Make Sure Your Brand is Present
By Nancy Young @hongkiat
- Target Audience
- Keep it Simple
- Color Scheme
- Easy-to-Use Contact Form
- Stay Sociable
- High-Quality Images
- Killing “About Us” Page
- Is built on responsive design
- Is simple, clean and accessible
- Makes use of custom visual content
- Has a professional photo gallery
- Is fast to load
- Uses an interactive menu system
- Has a review section
- Has a blog
- Has social sharing capabilities
- Is optimized for search engines
By Brenda Barron @business.tutsplus
- Define Your Target Audience
- Find Your Advantage
- Analyze Competitors
- Don’t Upload JPG or PDF Versions of Your Menus
- Simplify Contact and Feedback Forms
- Display Your Location and Hours
- Link Your Social Media Profiles to Your Website
- Track Your Stats
- Create Content
- Start an Email List
- Remember to Keep Your Site Up to Date
- Understanding Your Audience
- Displaying the Desired Information
- Structuring Your Restaurant Website For Usability
- Using Imagery to Convey an Idea
- Mobile Optimization of the Restaurant Website
- Search Engine Optimization (SEO) of the Website
- Consistency in Your Theme and Restaurant Website Design
- The most effective restaurant website colors
- The best layouts for restaurant websites
- The best restaurant website fonts
- Give a good first impression
- Include the necessities
- Focus on your strong points
- Include a creative “About Us” page
- Consider color theory
By Ross Kimbarovsky @crowdspring
- Keep the restaurant web design simple and fresh.
- Pay attention to colors.
- Consider Performance.
- Emphasize discounts and special events.
- Organize your site to provide a better user experience.
- Content is important.
- Understand the difference between design and development.
- Consider the domain but don’t obsess about it.
- Don’t forget search engine optimization (SEO) and search engine marketing (SEM).