Launching a membership site isn’t that risky at all, but it could be now or never. You need not to worry about losing the game because it is not launching a big application. In case it doesn’t go well, you will still have a room for improvement or a big chance of gaining your site back. You will still have members that will spend money as you grow so all you have to do is make a good impact from the beginning.
Set your goal, make an interesting campaign. Make sure to get your audience attention until they become members from being an audience. List down the things you need to do and to follow. Do not cram, you can do it. The more organized you are, the easier for you to focus on your goal. Don’t worry, we got your back. We have gathered all helpful information so you don’t have to spend much time collecting thousands of contrasting ideas on the internet. We listed the best ones for you. Just relax and learn, you’ll be ready to start soon.
By Baidhurya Mani @teachable
- Leverage the ‘course bundle’ feature to sell membership subscriptions and manage content access
a. Organize your membership site content
b. Sell your paid content as a subscription
c. Restrict access to your paid content
d. Manage content on an ongoing basis
- Offer a free/paid trial to new members
- Create multiple subscription levels for your membership site
- Upsell members to increase their average spend
- Create a learning path for your students
- Create multiple content types for your membership site
- Leverage Teachable’s Native Comment System to Engage Your Members
- Reward your members for taking action
- Survey members to gather feedback and also generate content ideas
- Create an affiliate program to reward those who refer people to you
By Ali Luke @copyblogger
- Start before you think you’re ready
- Learn from membership sites you belong to
- Interact and engage with members
- Run group events and challenges
- Give out free places
- Help members find their way around as your site grows
- Shift and adapt based on members’ needs
By Erica Hawkins @memberful
- Test the waters before jumping in
- Don’t be afraid to charge
- Build excitement with engagement
- Be patient, but don’t wait
By Alok Chowdhury @hubspot
- Choose a platform for your community.
- Develop a launch framework.
- Identify key internal stakeholders for the community.
a. Marketing KPIs
c. Customer Service
d. Product Management
- Set up your community.
- Begin a soft launch.
a. Preparing for the Soft-Launch
b. Internal Soft-Launch
c. Public Soft-Launch
- Promote your community.
a. Invite your contacts.
b. Discuss with everyone and anyone.
c. Enlist the help of new members through gamification.
d. Partner with influencers.
By Mike Morrison @foundr
- Choosing Your Idea for a Membership Site
- Validating Your Idea
- Research how your audience currently solves their problem
- Start collecting leads early
- Create a minimum viable product
- Deciding on your membership strategy
- Deciding what to charge for your membership
- Building your membership site
- Creating and delivering content
- Adding a Community
- Before you launch
a. Let your payment processor know that you’re launching
b. Let your hosting provider know too
c. Have extra tech support in place
d. Test everything
- Building Buzz
- Driving Demand
- Running and growing your membership
- Attracting New Members
- Ensuring your members stay subscribed
- Scaling Your Membership Business
- Finding Your Niche
- Membership Site or Forum?
- Building Out Your Site
- Create Your Content
- Attract New Members
- Retain Your Members
By Mike Morrison @themembershipguys
- Who this approach is right for
- Make sure your expectations are 3. realistic
- Keep the technology basic
- Rethink Content and Community
a. Create Content in Real Time
b. Make the most of what you already have
- Tell your audience as early as possible
- Hire an emergency techie
- Make a lot of noise when you launch
Tips for Creating and Running Your Membership Site
- Start as Soon as Possible
- Learn From Membership Sites You Belong To
- Interact and Engage with Members
- Run Group Events and Challenges
- Help Members Find Their Way Around as Your Site Grows
- Adapt Based on Members Needs
- Attract New Members
- Content Marketing
a. Paid Advertising
b. Social Media
c. Your Existing List
- Retain Your Members
By Brenda Barron @wpmudev
- So What’s a Content Gateway?
- And How Do Content Gateways Work?
- Membership Sites With Content
- Gateways That Work
- Revolution Golf
- Know Your Options: Membership Plugins Worth Checking Out
- A Few Tips for Maximizing the 10. Effectiveness of Your Membership Site
a. Get Familiar With Your Members
b. Include a Forum
c. Give Your Members a Challenge
d. Solicit (and Use) Feedback
e. Offer a Startup Guide
f. Provide Discounts
g. Maintain Quality and Consistency
- Wrapping Up
By Miranda Hill @smartblogger
- Choose a niche you’re passionate about.
- Choose a topic within the niche that you know a lot about.
- Give your program a perceived uniqueness.
- Beware of putting yourself irretrievably in the loop.
- Give proof factors, case studies, testimonials, and third-party test results.
- Make it very easy for people to join your program on a rolling subscription.
- When you launch the program, price it low — initially.
- Beware of “giving it all away” with a price that’s permanently low.
- Be prepared for a few “problem” subscribers.
- Present your course materials at regular intervals, ideally weekly or every two weeks.
- Find a payment portal that lets you create subscription profiles for members, in a flexible way.
- Set up an email program so subscribers get an email in an automated follow up sequence every few days.
- When the formal part of your program ends, encourage subscribers to carry on paying you regardless.
- Consider whether your entire subscription program could be delivered by email follow-ups alone.
- Expect a 50% cancellation rate during any free trial period.
- Prepare to top up the membership base continually.