You probably plan to put up a lovely salon along the street or you may already have one built in the city. The higher the demand nowadays the more competitors arising. So you have been thinking how do stand out among the rest? Strategic planning and good marketing is there since you have that on the list ever since but you might want to consider putting your business online too. You should know how that works and how it give a big impact to your business success.
If you’re good at cosmetology and business marketing but not so in any internet related tasks, don’t worry because we got your back. Having your salon online means creating and designing your own business website. Like how you would spend time and effort designing it to look magnificent in your physical store, you would also enjoy creating and beautifying it online. As we mentioned, you need not to worry about that as we gathered all best tips for designing your salon website to save you time and make sure you get your store reach more clients and bookings once you have it.
Step-By-Step Guide: How to Create a Showstopping Salon Website
By Joanna Kramer @wix
- Do your homework
- Structure your sitemap
- Choose an exquisite website template
- Design your site
- Accept online bookings and payments
- Nail your SEO
- Optimize for mobile
- Gather feedback on your site
- Spread the word on social
How to Make a Hair Salon Website That Increases Bookings
By Jason Beever @howtogetonline
- Use a Website Builder – A DIYer’s Best Friend
- Use Templates to Trim Development Time
- Edit your Template
- Choose a Domain Name That Shines
- Your Email Needs a Makeover
- Establish Your Google My Business (GMB) Listing
- Include an Online Booking System
- Introduce Your Team
- Have a Clear Call To Action
10 HIGHLY EFFECTIVE WEB DESIGN TIPS BACKED BY RESEARCH
By Nick Schäferhoff @torquemag
- Make Site Speed an Absolute Priority
- Leverage the Fold
- Take Advantage of Hick’s Law
- Keep it Simple
- Avoid Carousels, Sliders, Tabsl and Accordions
- Prioritize Scrolling Over Clicking
- Direct Attention with Visual Cues
- Use People in Pictures (But Avoid Stock Photos)
- Use the Right List Order
- Leverage Social Proof
14 Essential Tips in 2019 for Improving Your Web Design
By Christine Austin @impactbnd
- Have a Plan
- Remove stocky images and ambiguous terminology
- Include social share and follow buttons
- Implement calls-to-action
- Use the right imagery that works for your audience
- Create a navigation that guides users through your site
- Let your visitors scroll on your homepage
- Don’t be afraid of white space
- Stay mobile friendly
- Focus on SEO
- Never stop testing
- Find and fix 404s
- Create unique offerings
- Create content for your persona
10 Web Design Tricks For High Converting Websites
By David Trounce @malleeblue
- Have a Clear Value Proposition
- Simplify your Navigation
- Use a Predictable Layout
- Ensure Consistent Branding
- Reduce User Clicks
- Magnify your Call to Action
- Minimise User Input
- Use Fewer but Larger Images
- Ensure Colour Co-ordination
- Stay Mobile and Responsive
Salon Website: Free WordPress Template & Instructions
By Jeremy Marsan @fitsmallbusiness
Fit Web Themes: Salon Edition
Step 1: Get Your Domain & Hosting
Step 2: Set Up WordPress
Step 3: Install & Customize Fit Web Themes
Step 4: Add More Pages To Your Website
Create a Blog For Your Salon Website
Step 5: Publish Your Site
Salon Website Design – checklist
@salonguru
- Content you can easily add
- A structure that is designed for Search Engines
- Content that is Search Engine Optimised
- Great promotions and client “hooks”
7 Must-Haves on Your Spa, Salon or Barbershop Website
@zenoti
Tip 1: Let your service menu do the selling
Tip 2: Show off your satisfied customers
Tip 3: Highlight your specials and deals
Tip 4: Make it easy for your customers to find you
Tip 5: Get mobile friendly
Tip 6: Integrate online booking with your appointment book
Tip 7: Sell gift cards online
Is your salon website design losing you clients?
@lockhart-meyer
A. Your website is your virtual salon door
B. A salon homepage that attracts and converts
C. 12 website tips especially for hair & beauty salons
- Mobile friendly is essential today
- Less is more for salon websites
- Fonts matter online
- Website imagery paints a picture of your salon
- Online and last minute salon booking
- Priceless website information
- Get found
- Open for business
- Salon offers on your website
- Website ‘Calls To Action’
- Whoops – that’s not a great website experience
- Best practice for beauty and hair salon websites
D. Good, better, best salon websites
Medi Spa website tips to outperform your competitors
@lockhart-meyer
Step One: Your medi spa website is more than just a pretty face
Step Two: Do’s and don’ts for medi spa websites
- A mobile responsive website is a marketing essential today
- Keep your aesthetic treatments navigation simple
- Give your website homepage a strong focal point
- Readable website design
- Clear marketing messages
- Your clinic contact details
- Calls to action on your website
- Social
Step Three: Keep your website content up to date