Roundup: Best Tips for Retargeting Ads.

Roundup: Best Tips For Retargeting Ads

Table of Contents

Making an impact on the internet with your website requires not only making it look outstanding. A successful website also needs its target audience. You may have some already but how do you make sure they retain or return? This is when we need remarketing.

Let it be our advertising goal is to reach our target audience. Aside from that, let us not also lose our sight to those who have moved away from our website. How do we do that? We will look for best and effective retargeting ads insight to help us re-establish our business to our lost followers and visitors. We have saved you time and money because we gathered all the best tips for you.

13 Advanced Retargeting Tips To Take Your ROI To The Next Level

by Ehud Basis @outbrain

  1. Retarget readers of amplified earned media
  2. Retarget by your Google paid and organic search results
  3. Retarget the people who spend more time on your site
  4. Retarget by the number of visits to a specific page within a certain period of time
  5. Retarget those who leave the checkout page with a coupon
  6. Retarget by custom audience lists
  7. Cap your retargeting frequency and exclude people by IP
  8. Bid less on homepages and non-converting page visitors
  9.  Retarget with a story by number of days
  10. Retarget to converted customers for onboarding and upselling
  11. Retarget with content that solves problems
  12. Retarget by the duration of a customer’s subscription
  13. Retarget to general users’ interests with the right messaging

7 Super-Creative, Crazy-Effective Retargeting Ad Ideas

by Erin Sagin @wordstream

  1. Use Copy to Combat Sales Objections
  2. Showcase Products You Know They’re Interested In
  3. Push Them to Take the Plunge Using Urgency
  4. Offer Discounts Codes and Coupons
  5. Encourage Cart Abandoners to Complete the Check-Out Process
  6. Show Complementary Products to Cross-Sell to Existing Customers
  7. Remind Past Buyers How Much They Love Your Brand

7 Facebook Ad Retargeting Strategies You need to Try

by Anna Goter @adespresso

  1. The “Slow and Steady” Strategy
  2. The “Dangling the Apple” Strategy
  3. The “I Can’t Get Over You” Strategy
  4. The “If It Ain’t Broke Don’t Fix It” Strategy
  5. The “Uh, Did You Forget Something?” Strategy
  6. The “Achievement Unlocked” Strategy
  7. The “Perfect Timing” Ads

6 Tips for Making the Most of Your Retargeting Campaigns

by Carly Stec @CarlyStec

  1. Segment Everything
  2. Leverage Frequency Caps
  3. Experiment With Durations
  4. Don’t Forget to Use Burn Pixels
  5. Conduct A/B Tests
  6. Rotate Your Creatives

17 RETARGETING CAMPAIGN TIPS- The Real Returning Value Of Retargeting

by Chelsea Baldwin under Retargeting

Lesson #1: Make your existing customers feel good about being customers. It increases brand loyalty.

Lesson #2: Don’t waste your ad budgets marketing your ebook to people who already have your ebook. Up-sell or cross-sell to something else.

Lesson #3: Don’t use annoying ad language.

Lesson #4: Take advantage of every single piece of data that’s available to you to create tailored ads, especially when you’re retargeting on Facebook.

Lesson #5: Constantly be thinking about how you can segment out audience sections from one another, and how to tailor your retargeting messages to them.

Lesson #6: Don’t forget to prioritize your most profitable audience segments, so you can maximize the quick wins of your remarketing campaigns to generate the highest possible ROI.

Lesson #7: Be clear about what you’re offering. Even if you assume the people you’re retargeting are familiar enough with your site to know already.

Lesson #8: Look for ways to provide a more well-rounded brand experience for your existing customers.

Lesson #9: Don’t be afraid to go for the up-sell, especially when you know someone’s a dedicated enough customer that it’ll either be totally welcome or at least not annoying.

Lesson #10: Just because someone isn’t ready to purchase right now doesn’t mean they won’t be in the future.

Lesson #11: Don’t be afraid of pop culture / hot news references. This ad was a clear play on the Back to the Future date, which was when I saw this ad and took the screenshot.

Lesson #12: Showing people what they’ve abandoned in their shopping cart is always effective. But so is showing them products they’ve spent time looking at, but haven’t actually added to their cart.

Lesson #13: Stay in their face and don’t be apologetic about it.

Lesson #14: Vary your ads so people don’t get totally bored of you.

Lesson #15: Make sure your ads are on-point to their interests.

Lesson #16: If you use YouTube for your retargeting, you just might be the guest of honor at a very cool karaoke party. (It worked for Ryan Deiss, anyway.)

Lesson #17: Retargeting doesn’t have to be isolated to users who visited your site and failed to convert.

30 Tips to Optimize Your Retargeting Campaign

by Michael Ulryck @semrush

  1. Segmentation
  2. Geotargeting
  3. Use the Conversion Funnel
  4. Target Your Visitors with a High Intent of Purchase
  5. Exclude Existing Clients
  6. Adapt Cookie Duration to Sales Cycles
  7. Segment with Clicks
  8. Use Other First-Party Data
  9. Exclude Your IP Addresses
  10. Use Banners
  11. Change Your Banners Regularly
  12. Use All Add Sizes
  13. Pause Your Underperforming Ads
  14. Day-Parting
  15. Set Up Relevant Frequency Cap
  16. Add a CTA
  17. Implement Ad Networks
  18. Choose Your Ad Networks
  19. Blacklist Websites
  20. Use Tracking
  21. Blacklist Websites
  22. Use Tracking
  23. Use UTM Codes
  24. Track ROI
  25. Use a Tag Manager or a Third-Party Tracking Tool
  26. Run Campaigns
  27. Run Cross-Device and Cross-Platform Retargeting Campaigns
  28. Run Dynamic Retargeting Campaigns
  29. Exclude Former Clients
  30. Upsell and Cross-Sell
  31. Use E-Mail Retargeting
  32. Create Several Ad Groups

Tips for Better Retargeting Campaigns

@mailchimp

  1. Setting your budget
  2. Choosing the right images
  3. Writing effective ad copy
  4. Using your reports

25 Retargeting Ad Examples & Tips from the Pros

by Anna Dizon 

  1. Understand Your Customer’s Buying Window
  2. The Link to the Right Product – Example by Kelley Blue Book
  3. Create a Separate Landing Page
  4. Use Dynamic Remarketing Ads
  5. Use a Less Expensive Alternative to Facebook and Google
  6. Match Your Retargeting Campaign with Email Promotion
  7.  Retarget with Reviews
  8. Include Social Proof on Your Ads – Example by Birchbox
  9. Make Sure you Segment Your Audience
  10. Know Your Audience
  11. Display Your Best Offer – Example by Handy
  12. Consider What Your Potential Customer is Looking For
  13. Use a frequency cap to prevent overexposure
  14. Avoid “Spammy” Type Retargeting Ads
  15. Prioritize Users Closest to Completing a Purchase
  16. Nurture Potential Clients Instead of a Sale – Example by WordStream
  17. Try Using Link Retargeting
  18. Appeal to Your Customer’s Emotion in your Retargeted Ads
  19. Create a Sense of Urgency – Example by Expedia
  20. Make Your Ad Interesting and Relatable – Example by Mazda and Merchenta
  21. Use Videos and Slideshows
  22. Target Your Email Subscribers
  23. Make Sure You Only Include the Sites Relevant to Your Brand
  24. Adopt a Social Content Messaging Strategy
  25. Combine Remarketing with Search Ads

Spotlight »

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