Making an impact on the internet with your website requires not only making it look outstanding. A successful website also needs its target audience. You may have some already but how do you make sure they retain or return? This is when we need remarketing.
Let it be our advertising goal is to reach our target audience. Aside from that, let us not also lose our sight to those who have moved away from our website. How do we do that? We will look for best and effective retargeting ads insight to help us re-establish our business to our lost followers and visitors. We have saved you time and money because we gathered all the best tips for you.
by Ehud Basis @outbrain
- Retarget readers of amplified earned media
- Retarget by your Google paid and organic search results
- Retarget the people who spend more time on your site
- Retarget by the number of visits to a specific page within a certain period of time
- Retarget those who leave the checkout page with a coupon
- Retarget by custom audience lists
- Cap your retargeting frequency and exclude people by IP
- Bid less on homepages and non-converting page visitors
- Retarget with a story by number of days
- Retarget to converted customers for onboarding and upselling
- Retarget with content that solves problems
- Retarget by the duration of a customer’s subscription
- Retarget to general users’ interests with the right messaging
by Erin Sagin @wordstream
- Use Copy to Combat Sales Objections
- Showcase Products You Know They’re Interested In
- Push Them to Take the Plunge Using Urgency
- Offer Discounts Codes and Coupons
- Encourage Cart Abandoners to Complete the Check-Out Process
- Show Complementary Products to Cross-Sell to Existing Customers
- Remind Past Buyers How Much They Love Your Brand
by Anna Goter @adespresso
- The “Slow and Steady” Strategy
- The “Dangling the Apple” Strategy
- The “I Can’t Get Over You” Strategy
- The “If It Ain’t Broke Don’t Fix It” Strategy
- The “Uh, Did You Forget Something?” Strategy
- The “Achievement Unlocked” Strategy
- The “Perfect Timing” Ads
by Carly Stec @CarlyStec
- Segment Everything
- Leverage Frequency Caps
- Experiment With Durations
- Don’t Forget to Use Burn Pixels
- Conduct A/B Tests
- Rotate Your Creatives
by Chelsea Baldwin under Retargeting
Lesson #1: Make your existing customers feel good about being customers. It increases brand loyalty.
Lesson #2: Don’t waste your ad budgets marketing your ebook to people who already have your ebook. Up-sell or cross-sell to something else.
Lesson #3: Don’t use annoying ad language.
Lesson #4: Take advantage of every single piece of data that’s available to you to create tailored ads, especially when you’re retargeting on Facebook.
Lesson #5: Constantly be thinking about how you can segment out audience sections from one another, and how to tailor your retargeting messages to them.
Lesson #6: Don’t forget to prioritize your most profitable audience segments, so you can maximize the quick wins of your remarketing campaigns to generate the highest possible ROI.
Lesson #7: Be clear about what you’re offering. Even if you assume the people you’re retargeting are familiar enough with your site to know already.
Lesson #8: Look for ways to provide a more well-rounded brand experience for your existing customers.
Lesson #9: Don’t be afraid to go for the up-sell, especially when you know someone’s a dedicated enough customer that it’ll either be totally welcome or at least not annoying.
Lesson #10: Just because someone isn’t ready to purchase right now doesn’t mean they won’t be in the future.
Lesson #11: Don’t be afraid of pop culture / hot news references. This ad was a clear play on the Back to the Future date, which was when I saw this ad and took the screenshot.
Lesson #12: Showing people what they’ve abandoned in their shopping cart is always effective. But so is showing them products they’ve spent time looking at, but haven’t actually added to their cart.
Lesson #13: Stay in their face and don’t be apologetic about it.
Lesson #14: Vary your ads so people don’t get totally bored of you.
Lesson #15: Make sure your ads are on-point to their interests.
Lesson #16: If you use YouTube for your retargeting, you just might be the guest of honor at a very cool karaoke party. (It worked for Ryan Deiss, anyway.)
Lesson #17: Retargeting doesn’t have to be isolated to users who visited your site and failed to convert.
by Michael Ulryck @semrush
- Use the Conversion Funnel
- Target Your Visitors with a High Intent of Purchase
- Exclude Existing Clients
- Adapt Cookie Duration to Sales Cycles
- Segment with Clicks
- Use Other First-Party Data
- Exclude Your IP Addresses
- Use Banners
- Change Your Banners Regularly
- Use All Add Sizes
- Pause Your Underperforming Ads
- Set Up Relevant Frequency Cap
- Add a CTA
- Implement Ad Networks
- Choose Your Ad Networks
- Blacklist Websites
- Use Tracking
- Blacklist Websites
- Use Tracking
- Use UTM Codes
- Track ROI
- Use a Tag Manager or a Third-Party Tracking Tool
- Run Campaigns
- Run Cross-Device and Cross-Platform Retargeting Campaigns
- Run Dynamic Retargeting Campaigns
- Exclude Former Clients
- Upsell and Cross-Sell
- Use E-Mail Retargeting
- Create Several Ad Groups
- Setting your budget
- Choosing the right images
- Writing effective ad copy
- Using your reports
- Understand Your Customer’s Buying Window
- The Link to the Right Product – Example by Kelley Blue Book
- Create a Separate Landing Page
- Use Dynamic Remarketing Ads
- Use a Less Expensive Alternative to Facebook and Google
- Match Your Retargeting Campaign with Email Promotion
- Retarget with Reviews
- Include Social Proof on Your Ads – Example by Birchbox
- Make Sure you Segment Your Audience
- Know Your Audience
- Display Your Best Offer – Example by Handy
- Consider What Your Potential Customer is Looking For
- Use a frequency cap to prevent overexposure
- Avoid “Spammy” Type Retargeting Ads
- Prioritize Users Closest to Completing a Purchase
- Nurture Potential Clients Instead of a Sale – Example by WordStream
- Try Using Link Retargeting
- Appeal to Your Customer’s Emotion in your Retargeted Ads
- Create a Sense of Urgency – Example by Expedia
- Make Your Ad Interesting and Relatable – Example by Mazda and Merchenta
- Use Videos and Slideshows
- Target Your Email Subscribers
- Make Sure You Only Include the Sites Relevant to Your Brand
- Adopt a Social Content Messaging Strategy
- Combine Remarketing with Search Ads