Homepage is definitely an important part of your website, or most likely the most important one. This will tell your visitors immediately who you are and what you offer. It is important that you must create this page very clearly and encourage the visitors to find out more pages.
If you are planning to create a website and start with your homepage, make sure to take note some important lists in building a very effective and impacting design of the homepage. We have collected the best design tips for you so you will be guided in making your dream website’s homepage strategic and beautiful. Understand the needs of your target audience and customers. Which kind of designs do you think will make you stay on a website and scroll more if you are trying to sell a specific product or offer some services? These are just some of the most important parts that you need to consider. Make your visitors stay the first time they see your homepage and turn them into customers.
21 Homepage Design Tips Every Marketer Should Memorize
By Bob Ruffolo @impactbnd
- Make it Immediately Clear What You Offer
- Add a Call-to-Action Above the Fold
- Only Use High-Quality, Original Images
- Test Your Design on Mobile Devices
- Use Contrasting Colors
- Add Directional Cues
- Ditch the Slider or Carousel
- Make Use of Whitespace
- Remove the Sidebar
- Add Real Product Photos
- Feature Video
- Create Emotion with Color
- Add Social Proof
- Limit the Amount of Copy
- Consider a Search Function
- Maintain Balance and Structure
- Emphasize Typography
- Include Blog Highlights
- Optimize Load Time
- Use Smart Content
- Update Often
18 Practical Websites Homepage Design Tips and Excellent Examples
By Trista Liu @mockplus
- Display your identity clearly
- Make usage on multiple devices
- Set useful links and compelling CTAs
- Target your users
- Keep test and remain updated
- Use high-quality and matched images
- Adopt balanced color scheme
- Abandon the sidebar
- Make it simple and keep the white space
- Set a featured video (it depends on the category of your site)
- Optimize load time
- Display social proof and user feedback
- Involve your corporate culture
- Blog and features highlights (promotional)
- Add a search box
- Attach afeatured image to your homegape
- Hues and navigation
- Typography and font
12 Critical Elements Every Website Homepage Must Have [Infographic]
By Lindsay Kolowich @hubspot
- Headline
- Sub-headline
- Primary Calls-to-Action
- Supporting Image
- Benefits
- Social Proof
- Navigation
- Content Offer
- Secondary Calls-to-Action
- Features
- Resources
- Success Indicators
Top 7 Tips to Creating a Stunning Homepage
@ipage
- Focus On Your Visitors
- Keep It Clean And Simple
- Include Key Content
- Link To Other Sections
- Make It Visually Appealing
- Think About The Scroll
- Prove Your Credentials
7 Best Practices for Improving Your Website’s Usability
By Jacob Gube @mashable
- Keep Content as Concise as Possible
- Use Headings to Break Up Long Articles
- Help Readers Scan Your Webpages Quickly
- Use Bulleted Lists and Text Formatting
- Give Text Blocks Sufficient Spacing
- Make Hyperlinked Text User-Friendly
- Use Visuals Strategically
Homepage Strategy & Tips
By Devon Cox @goinflow
- The purpose of a website homepage
- Site Transparency
- User Experience – Give ’em What They Want
21 Tips to Make Your eCommerce Homepage a Conversion Magnet
By Shubhi Ahluwalia @vwo
- Give Them an Ever-present Search Box
- Organize the Navigation Bar
- Use Browsing History for Personalization
- Have a Persistent Shopping Cart
- Announce Location and Phone Number
- Flaunt Popular Partners and Associates
- Give the Rotating Carousels a Break
- Have an Easily Identifiable Sale Section
- Declare Free Shipping
- Bring All ‘Ways to Save’ Under One Roof
- Make Use of a Cool Modal Box
- Prove Live Chat Support
- Don’t Blindly Trust the Trust Badges
- A/B Test What Products to Display
- Create Scarcity to Get Them Hooked
- Convey Value Proposition Straight up
- Encourage Sharing
- Give Important Info in Top Line Banner
- Answer Frequently Asked Questions
- Tell Them You’ve Been in News
- Leverage User-generated Content to Your Advantage
Best Homepage Design Examples And Tips For 2019
By Satyendra Tewari @digitalvidya
- Dropbox
- Slack
- Green Mountain Energy
- CarMax
- StudioPress
- CrazyEgg
- Trivago
- Century 21
- Marc Jacobs
- Laura Worthington Fonts
- Skype
- Bookouture
- The Motley Fool
- THRED UP
- Abacus Plumbing
- Nest
- Toastmasters International
- Ensurem
Top Tips To Have Best Homepage Design
- Being clear should be a practice that should be followed religiously.
- You should aim at being dynamic. Visitors should be able to engage with different elements on the homepage design
- The website should be able to load faster as impatient leads drop out fast if they have to wait for long.
- It is always advised that the website is mobile friendly as lost of the traffic is now shifting focus to smartphones.