Visitors when checking your website will always look up to your Home Page and then About Page to learn more about your company, but they will surely appreciate it when they also get to see your Service Page also to see more of what you can offer and understand more of your company’s goals. Like any other pages, there are also best tips you can follow in building up your Service Page, especially on how you tell your service to your visitors.
Below are the lists of the basic tips and information for you to be able to create a more effective and trustworthy Service Page. This may be a secondary page people would check but this will surely give you big plus points and an important factor in gaining your visitors trust and interest.
How To Write A Services Page That Converts Visitors Into Leads
By NIKKI SNEED @vieodesign
- START WITH YOUR ELEVATOR PITCH
- CREATE STRUCTURE
- FINISH WRITING
- OFFER PROOF
- ADD A NATURAL CONVERSION OPPORTUNITY
5 Must-Have Tips for Writing a Services Page That Converts
@ Bluchic
- Break the Ice
- Explain Who Your Ideal Client Is
- Dazzle with Testimonials
- Be Transparent With Your Prices
- Include a Call to Action
Best Website Design: The Services Page
@flightmedia
How to Properly Design a Services Page
By Ali Salman @apidboostmarketing
- Help customers find the page
- Your Headline (First thing people will read) & What you say before the fold.
- Be Brief & Make It Digestible
- Service Q/A
- Call-To-Actions
- Visual: Picture & Video
- Customer Stories
- Customer Stories
- Credibility enhancers
- Unique value proposition
How to Properly Design a Services Page
By Dayne Shuda @onextrapixel
- The Basics of Services Page Design
- The Headline and Sub-headings
- Short vs. Long Form
- Call-To-Action
- Video
- Is a Services Page Even Necessary?
Creating Service Pages
@stlouis-mo
How to Write Your Products and Services Page
By Kristen McCormick @thrivehive
What to Name Your Product Page
- Be clear
- Common names are okay
Writing Your Product/Service Descriptions
- Be Brief
- Make it Digestible
- Product/Service Description Priorities
Organizing your Product Page
Final Product Page Tips
- Use Visuals
- Use Simple Terminology
- Optimize for Search
- Supplement with Additional Pages
7 Hot Tips for creating a top-converting services page
@seocopywriting
- Focus on benefits, not features
- Consider persona-specific landing pages
- Don’t write skimpy copy
- Include solid, vertical-specific testimonials
- Highlight your company’s overarching benefits, too
- Pay close attention to your page Titles
- Consider conducting keyphrase research before you name your services
Five useful ways to create content for service and product pages
By Amanda DiSilvestro @searchenginewatch
- Ask: what do people want to know about our products and services?
- An interactive sales person: be conversational
- Create a sense of urgency
- Make content unique and capture attention
- Continue to brainstorm for new approaches
- The takeaway
7 Tips for Writing an Effective Services/Product Page
@contentsnare
- Pick the right title
- Use keywords strategically
- Cater to your personas
- Make it visual
- Use social proof
- Supplement with additional pages
- Include a compelling CTA