One of the best assets you can acquire to get your business into places at this digital time is your video advertisements. You see videos and ads everywhere but it doesn’t just end in making a video of your product. You have to learn techniques and make a great impact on people watching it. Even the first three seconds count if you wish to make a very interesting video advertisement.Your goal is to talk to people and gain customer’s trust and interest in wanting to purchase your product. Stating your product features and best perks aren’t enough for marketing. Especially today, you have to outsmart your competitors. Take the lead. Check out the list we have for you. We gathered the best tips for you. This is one of the first steps to consider to reach your business’ success. 13 Tips for Creating More Effective Instagram Video Ads By Lisa Smith @wordstream Make the first seconds count. Add text. Solve a problem. Focus on a single goal. Look less like an ad. Shoot in the right dimensions. Think about thumbnails early on. Optimize your landing page for mobile. Use visual consistency. Add a clear call to action. Test. Wait until users are connected to WiFi. Make loopable videos. Eight creative tips for effective video advertising @clickz Use large and clear logos Include a CTA Introduce the brand anytime Different ad tones serve different goals Optimise ads for screen alignment Traditional ad lengths for pre-roll 15-second native video ads are more
Building up a website also means building a business that you wish everybody can see. Anyone creating a good website should know what a search engine optimization (SEO) is and its importance. There are a lot of ways and types of how we make sure that our page stands out and can easily be seen through searches by using SEO. You may ask yourself how you would start applying and using SEO to your website. Well, you need to follow thousands of tips online. They are very much effective, others may be a waste of time, but what’s important is that you know how to make sure you choose the right option to work with. We made it easy for you! Take a look at these tips and the best examples for SEO to help your dream website become a success. The 10 Most Important SEO Tips You Need to Know By Jacinda Santora @Optinmonster Remove anything that slows down your site. Link to other websites with relevant content. Write for humans first, search engines second. Encourage other trustworthy sites to link to you. Have web analytics in place at the start. Write unique and relevant meta descriptions for every page. Use readable and meaningful URLs only. Build momentum with social signals. Use the right keywords in your images. Create & publish unique content consistently to improve your rankings. Expert SEO Tips & Advice to Boost Your Traffic in 2019 By Neil Patel Write headlines that appeal to searchers’ emotions.
Find yourself with more time on your hands during COVID-19? ⏳ Now may be your best chance to audit your website & internet marketing efforts. Marketing online has changed so much the past 5 years – even this year considering voice search! 🗣Here are 20 digital marketing strategies to consider during your Are you leveraging these digital marketing Strategies? Organic search (still the highest converting leads!) Google Paid Search ads (otherwise known as PPC) Bing Paid Search ads Facebook/Instagram ads YouTube ads LinkedIn ads Twitter ads Retargeting ads across all of the above (viewers are 10X more likely to buy from a follow-up ad) Distraction-free checkouts with one-click order bumps & upsells (increase your average order size by 20%) Abandoned cart emails, SMS, &/or Messenger notifications with automated, single-use coupons Influencer marketing Automated email campaigns (still an effective strategy, and the cheapest) Automated SMS campaigns (experience 90% open rates) Automated Messenger bots (experience 80% open rates) Automated chatbots on your website Automated ringless voicemail campaigns (experience 100% open rates + use our referral code for 100 free credits: 55904f100) Automated, “handwritten” direct-mail print advertising (here’s our preferred vendor!) Automated cross-channel posting to social media (we use ContentStudio for ourselves and our customers) Voice search readiness (50% of local business searches are now voice-based search) Mobile-optimized website (67% of all internet traffic is mobile) Critical metrics to consider for your Internet Marketing Efforts: How much does it cost you to acquire a new customer currently (CPA)? 💲 What is your average
In this post, we provide a summary of the Top 10 Proven Strategies for Internet Marketing in 2020. Many organizations hire an administrative assistant in hopes that in addition to handling paperwork and phone calls, he/she will also be able to handle the online marketing efforts. When you see the following list, you’ll probably agree as to why that’s a recipe for frustration and failure. Other organizations may have a dedicated marketing director, but he/she has to consider all the options for marketing the company online and explain to the entire staff which strategies to employ and why. 1. Daily Social Media Posts Social media took the business marketing industry by storm a couple of decades ago. It was such a profound addition to a brand’s normal marketing options because it came with so much more social interaction. For the first time in history, companies could publish content that reached the masses and received immediate feedback such as likes, comments, and shares. Try that with a TV or newspaper ad. Thus, social media marketing was born with the advent of online social networks. Tip: We recommend coming up with a social media content rhythm so that not all your posts are the same type of content: e.g., education, inspiration, offer, repeat – or words, image, video, repeat. Strategy: publish Brand-engaging content to social networks Pros: It’s free to use for organic posts There’s an endless array of social networks to use If your content is relevant, users engage and share
As online search engines improve, more and more people are looking for very targeted results. The expectation is to find exactly what is being searched for on the first page of results. This is why people are in a constant battle to have their website rank highly for competitive keywords. Focusing on broad, competitive keywords helps to some extent, but too many people still overlook the value of local SEO. By getting a better grasp of local SEO, businesses can capitalize on very targeted opportunities. What are the keys to great local SEO? Here’s a closer look at some of the top factors that search engines love seeing out of any top-ranking website. Google My Business Listing It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well. Getting this information accurate makes a business easier to find, adds legitimacy, allows for some keyword optimization and impacts local SEO significantly. Profiles help all businesses, and it makes no sense to ignore maximizing the potential. Fill out the listing, make posts, encourage reviews and more to see even more of a difference. On-Page Content Most people
What is content marketing? What’s a good strategy? In this month’s roundup, we look at the best content marketing tips from 8 blogs. In case you aren’t aware, content marketing is the concept of producing content that your audience can consume for free. It’s content they are likely to share and others discover all across the web. It’s a crucial strategy in getting your business to show up in search results. The idea is that with every piece of content you are building trust, building brand recognition, growing your audience, and setting yourself up to monetize the audience with your products and services at some point. While it is a long-term, involved strategy, it pays dividends into the future because each piece of content is a fishing line in the water to reel in your prospects. Even where we recommend having a PPC strategy in place, the single greatest long-term asset to your digital marketing strategy is in content marketing. Note: At the bottom of this post we’ve included a video. The 5 C’s of Effective Content Marketing by Ben Plomion @ Convince & Convert Calibrate Create Curate Circulate Convert 5 Essential Tips for a Successful Content Marketing Strategy by Digital Marketing Institute Understand the Content Marketing (Sales) Funnel View Your Content as Data Make a Plan Repurpose Establish Specific Direction for Your Content 13 Best Content Marketing Tips by Dan Shewan @ WordStream Start Content Remarketing Answer Complex Questions with Your Content Constantly Hone Your Writing Skills Don’t Copy
In an age when the competition has become even more vicious for small businesses, online reputation management is one of the key ways you can set your business apart from others. For several years, Google’s algorithms have been cracking down on websites they deem to promote less-than-savory content. In the same vein, online businesses have been trying to crack what makes Google tick. However, as we steadily move towards an increasingly digital world, we do understand that Google is constantly updating its formula to better serve internet users (see our post on the Top 7 Local SEO Factors). Google is extremely adept at following consumer behavior and trends, the way they pose a query, and what influences their buying decisions. As consumer behavior changes over time, so does Google’s algorithm which evolves to meet the consumer needs. As such, search engines love online reviews as a deciding factor for search engine ranking because consumers heavily rely on online reviews. In fact, 93% of users report that online reviews help them decide whether or not they should buy from a certain page or website. Although many businesses neglect to actively engage in managing their online reputation, these days this SEO strategy carries more weight than ever, so much so that User review signals on business rating sites account for an estimated 15.4% of local search engine rankings. Source: Moz When you think about SEO, online customer reviews are not the first things to come to mind, what with other focus areas
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