Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci
Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. She’s helped grow the company from a few hundred customers to now more than 37,000. Sarah holds a J.D. and previously worked as an attorney before getting into the startup space. Rob is VP of R&D at Moz. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. Their company is headquartered in Seattle, where Sarah is based, and they also have a large office in Vancouver, where Rob is based. In this conversation, we focus mostly on Moz’s interest in and work on local search, as well as better understanding queries the way that Google understands them. SEW: Tell us about what you’ve been working on lately around local search? Sarah: We’re really excited — we think this is the golden age of search. More people are searching than ever before, and they have more devices and opportunities to use when searching. That’s come also with changes at Google of not wanting to just be a