What is content marketing? What’s a good strategy? In this month’s roundup, we look at the best content marketing tips from 8 blogs. In case you aren’t aware, content marketing is the concept of producing content that your audience can consume for free. It’s content they are likely to share and others discover all across the web. It’s a crucial strategy in getting your business to show up in search results. The idea is that with every piece of content you are building trust, building brand recognition, growing your audience, and setting yourself up to monetize the audience with your products and services at some point. While it is a long-term, involved strategy, it pays dividends into the future because each piece of content is a fishing line in the water to reel in your prospects. Even where we recommend having a PPC strategy in place, the single greatest long-term asset to your digital marketing strategy is in content marketing. Note: At the bottom of this post we’ve included a video. The 5 C’s of Effective Content Marketing by Ben Plomion @ Convince & Convert Calibrate Create Curate Circulate Convert 5 Essential Tips for a Successful Content Marketing Strategy by Digital Marketing Institute Understand the Content Marketing (Sales) Funnel View Your Content as Data Make a Plan Repurpose Establish Specific Direction for Your Content 13 Best Content Marketing Tips by Dan Shewan @ WordStream Start Content Remarketing Answer Complex Questions with Your Content Constantly Hone Your Writing Skills Don’t Copy
Building a membership site can be a daunting task. Will it be your main site where you lock down premium content, a connected subsite like members.yourdomain.com, or a completely unique domain? Most likely if you’re using Wix or Squarespace for your normal site, you’ll want a WordPress site for your Membership site. There are so many tools available on WordPress to customize, extend and otherwise make a professional experience for your members. From landing pages and checkout funnels to e-courses, quizes, and forums, WordPress makes web design for membership sites legit. Here’s a roundup of several articles with best web design tips for membership sites. Note: We’ve included a video at the bottom of this post. How To Build A Membership Site: Membership Sites 101 by Eric Rosenberg @ Due Domain name and web hosting WordPress and a theme Membership site plugins Payment gateway Your content Build your way to success online 10 Tips To Create And Run A Successful Membership Site by Baidhurya Mani @ Teachable Leverage the ‘course bundle’ feature to sell membership subscriptions and manage content access Offer a free/paid trial to new members Create multiple subscription levels for your membership site Upsell members to increase their average spend Create a learning path for your students Create multiple content types for your membership site Leverage A Comment System to Engage Your Members Reward your members for taking action Survey members to gather feedback and also generate content ideas Create an affiliate program to reward those who refer
This is the first in our roundup series where we list the best PPC strategy tips for the month, covering Pay Per Click search and display ads in (mainly) Google AdWords (but also applies to Bing Ads). We found the roundup exercise to be great for improving our own expertise and we’ve highlighted the standout tips for each article below. Note: We’ve included a video at the bottom of this post. 7 Insider Tips You Can Use To Generate More PPC Landing Page Traffic by Jacob Baadsgaard @ Instapage Optimize for mobile Retargeting Start with social, sell with search Bid on your competitor’s branded terms Use in-market audiences Gmail sponsored promotions Don’t pay for ads that aren’t producing 8 Best Paid Search And PPC Practices by DevriX Set PPC goals Personalize your ads Single keyword Ad Groups (SKAG) Target bottom-of-the-funnel keywords Tell Google what’s negative Retarget for long-tail keywords Use the Lookalike feature Optimize your landing pages for different audiences PPC Geotargeting Best Practices Guide by Ilya Cherepakhin @ SEJ Avoid unnecessary hyper-targeting Split your campaign by time zones Group similarly performing markets Target strategically important markets separately from the rest Set up a scalable naming convention Don’t forget negative locations Choose the right targeting method Don’t set & forget 5 PPC Strategies To Test In 2019 by Michelle Morgan @ WordStream Test a new channel Map conversion actions Segment retargeting lists by date ranges Leverage audiences in campaigns Test automating a portion of your account 13 PPC Strategies To
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