30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the importance of Google My Business, keyword research and implementation, internal and external links, reviews, and more. Do you want your business to appear in the top local search results on Google? Do you want to attract high-quality traffic that helps you boost sales and grow your business in the long run? Do you want to achieve and sustain target KPIs? If you answered these questions in the affirmative, you may want to optimize your business for local search if you haven’t already. An astounding 80% of all local searches on mobile phones result in a transaction. While you may have created a winning social media marketing strategy and revamped your brand identity, the work doesn’t end there. In fact, it only begins. With the competition becoming increasingly cut-throat each day, standing out among the crowd has become more important than ever—especially for small businesses that are struggling to navigate the digital marketing learning curve during the ongoing pandemic. To make things easier without compromising efficacy, you need to start off on the right foot by focusing on local SEO. We’ll break down the basics and offer a step-by-step guide to dominating local search in 2020