In this week’s episode of #WebdesignWednesday we feature Different Stroke Motorsports of Manhattan, Montana: https://dsm.deals
Last week we featured Selah Early Learning Academy of Bozeman, MT: https://youtu.be/Z5gT-uybgj4
Happy Web Design Wednesday, everyone. It’s Daniel again with page. Perfect. Bringing you another episode where we show off one of the websites that we’ve designed, as well as talk about some of the valuable search engine optimization components that go into a website. In today’s episode, I’m happy to introduce you to different stroke, motor sports out of Manhattan, Montana, and they are a used motor sports vehicle company that, uh, they reconvene by. They purchase and recondition, um, all sorts of units. And as you can see here, here are all the types of units that they sell. Um, I actually know the couple that owns this business, Justin and Amy personally, and they’re just amazing people above board, you know, super quality people, um, great character. So, um, it was a privilege to get to work on their website for that reason. But also because, uh, long ago this was actually our first website that we designed, um, as part of the page. Perfect umbrella. So a few things that’ll show that we love about this site. Of course, the video header is very fun. Um, just kinda captures the thrill of their brand right out of the get-go video backgrounds are great for that kind of just a show me, don’t tell me what you do and in their case, it just makes you want to go out and have fun. Um, second up, we’ve got that, um, that dynamic heading, which is, um, really fun and again, kind of delivers their core value proposition, um, in about five or six different ways. Uh, with that being a dynamic sentence there a third, what they have going for them is the search functionality. So their site is of course, an inventory based site, um, or you could think of it as a directory based site. Um, and so they’ve got drop-downs here for all of the types of vehicles they have. If you’re looking for a specific brand, you can search by that manufacturing year and of course price point. And when you hit search, it’s going to go to a dynamic search, um, dis uh, directory of all of this inventory. And at the moment it looks like they’ve got a lot of UTVs, which are the side-by-side units. They’ve got a lot of motorcycles and some, a lot of trailers. Um, these are just the latest inventory on the front of the website. Uh, so here, we’ve got some preview functionality so that you can quickly just jump through and see if this is something you’d want to purchase. And again, we’ve got some more like category stuff here. Um, and the description, of course, if we click a listing That, And of course you get all of the information on that listing, You could see it, Everything that they do to tag these, to keep the site organized and relevant. Um, of course, we’ve got the related, uh, inventory here at the bottom of the screen. These are all the same category since we’re in the UTV category. And what else is great about this? One of the things that I love about this site is that users can bookmark any inventory that they like and want to keep track of. And then it asks for a registration or assign, and if the person has signed in before, so that’s great. They can’t, people can leave comments. Uh, I don’t know how many people actually may do that. Uh, we do have financing, uh, which is great. We’ve got a quick call to action buttons here of called bookmark and share. Um, so now let’s dive into the, um, explore page, which is that dynamic directory I was referring to. And here we have, um, all of their inventory listed and it looks like they have 54 items in inventory right now, um, which, uh, are paginated down here at the bottom. Again, these can be previewed. Um, but more importantly, we can filter things by, um, any free form texts that we want to type we can search for. So let’s just say, um, we’re, we’re wanting to know that it has a windshield and if we type windshield, it just filtered down to 27, um, items in inventory. Of course, we also have that as a tick box over here. So we can say, I want something that has a windshield and has seatbelts. Um, I want it to be automatic and let’s see what else may be independent suspension. And it looks like this is an or feature rather than an ant feature. So it’s saying filter by any one of these, we just would be interested in any one of these. Um, and then you can, you can say, you know, you want the mileage a lot less, um, and that will filter it even more. So that’s one way to search is by all of the little components. And then next up, we could just say, take me to the category of motorcycles and let’s, uh, preview one of these. So there we go. All right. So what’s going on for this website in terms of search engine optimization, you know, a lot of people, when they start a website, they’re not really thinking about search engine optimization, they just figure, uh, like most of us do the first time we create a website that if we build it, they will come. And it’s actually not true because a website without proper search engine optimization and marketing is, is kind of like a business card on the internet. It exists, but no one knows about it unless you tell them. So a search engines, um, the benefit you have is if your website is set up correctly, then it shows up in search results. Um, not only for your brand name, which we want, we would always expect that, but also for your specific services or products that your brand offers. And so what’s, what’s going on. Well with this website in particular, is that dynamic search page that we just saw has a lot of pages and a lot of inventory. Um, so that in Google’s eyes is getting a lot of information as to kind of what this site is about. Um, we have, um, the next thing that is very important is, um, on an individual listing, uh, the name of the inventory is called out here very plainly. Now, most of the stuff is not gonna make sense to people who don’t know these units, but for those who do this is all really important stuff. And actually the type of stuff that someone’s going to type in Google. So this is great too. They really filled out their descriptions. Well, um, They’ve even got their name, address, phone number in here, which is great. Um, let’s see. The other benefits that we have here are, um, category tags. So just like with any blog feature of a website, it’s important to have things categorized and tagged because that creates a dynamic page, um, specific to that category. So as you can see in the URL up there, it is forward slash category forward slash UTV. And so this is dynamically updated as is every category page. So every time they add a listing, it’s completing, um, multiple pages based on the category and the tags that are assigned to that Unit. Um, let’s see, they also have an our story page, which is really great, cause you can kind of get to know them and see where they’re located and where they’ve moved to. In fact, they need to, we need to update this, um, when they’re ready, we will update this because they have moved into a much more, uh, grandiose and permanent position, which is awesome for them. Uh, user guides is simply the name of the blog that we, um, picked and to date they’ve only written one article, but, um, always encourage, um, consistent blog writing content to be added to a website for the purposes of showing up in search engine results. Uh, the reason is you’re adding, if you add 500 to 2000 words per blog post, those are all important keywords to your products and services that Google indexes and adds to the knowledge graph and each blog post is in effect propping up your home page. And so your homepage can actually, um, re rise higher in the search results based on, um, the amount of blog categories and blog posts that you have. So, uh, is just something to keep in mind. And, uh, I guess we’ll close this out by saying, um, the last thing that, um, they have here is that when anyone comments or when anyone bookmarks inventory on their site, they have an option to be added to their email marketing newsletter. So that’s going to do it for this web design Wednesday, if you have any questions about the web design process, why WordPress is such a powerful platform and cost-effective, and also just questions about the search engine world and how Optum is optimizing for search engines is done. How we do it, our strategy, as well as just, um, you know, pricing and how long to expect to start showing up for your products and services. Please give us a call Daniel with page. Perfect. Have A great day.
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